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Like many other industries, the wholesale supply chain sector is undergoing massive changes in how business is conducted. The rise of online ecommerce wholesalers means having the products customers want exactly when they want them is more important than ever. Other factors, including increased use
 of digital technology, complex patterns of customer demand and demand volatility, are also presenting challenges for supply chain managers.

Key findings of the study include: 

  • Increasingly complex demand patterns are causing firms to hold more inventories, but that’s not translating into increased customer service. 

  • Many companies continue to struggle with how to forecast and manage promotions. 

  • Forecasting techniques most commonly used by wholesalers are often outdated and lack integration of more advanced data analytics.
  • Wholesalers and distributors continue to struggle with cross-departmental collaboration. 

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